Why stop applying for awards?
I so can understand why people consider applying for awards will help their firm.
I think you would get a better return on your investment (ROI), e.g. time, by updating your online profile.
Winning an award without having an integrated marketing campaign to leverage the award, means no ROI.
I'll make it super easy for you.
Try watching these tips on improving your online profile, and it's a better ROI.